This is Marketing

Marketing in 5 Steps

  • Invent a worth thing with story and contribution to culture
  • Design and build the thing so that it can benefit several people who should be interested in supporting your product
  • Tell a story. The story must match the dreams and desires of this particular group of people. The author calls this group: the smallest viable market
  • Spread the word
  • Show up. You must organize a constant presence to bring about the changes you want to achieve. Consistent, continuous, and frequent publications, delivered to an engaged audience, receive feedback, attention, and trust
  • The desired audience is an audience that has a worldview that integrates with your work, that is, it is an audience that accepts you
  • The accidental audience is an audience that criticizes you and shares this thought with others
  • My product is for people who believe _________________.
  • I will focus on people who want _________________.
  • I promise that engaging with what I make will help you get _________________.

Good Stories



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alexey Cherkasov

Alexey Cherkasov

Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.