The Delightful Eight: Best Branding Books to Read — Marketing Psycho

  • Brands are underleveraged
  • Business strategy is at risk because of inadequate brand platforms
  • Firm’s brands are tired and bland
  • Strategy is paralyzed by a lack of priority among the brands
  • Brands are cluttered and confusing to both customers and employees
  • Firm needs to move into the super-premium or value arenas to create margin or sales volume
  • Business faces a relevance threat caused by emerging subcategories
  • Margin pressures require points of differentiation
  • Provides a blueprint for constructing a story that will connect narrator and listener through the scientifically proven effect of neural coupling
  • Emphasizes the importance of personal authenticity in effective storytelling
  • Provides abundant tips on emotional branding, writing, rhetoric, vocalization, pacing, graphics, body language, breathing, and above all, creating drama
  • Applies to a broad array of applications and settings, such as job interviews, ad campaigns, and professional presentations
  • Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and more
  • Adopt successful strategies from development to launch to leveraging
  • Build brand-driven organizations and reinforce brand culture both internally and throughout the global marketplace
  • Increase brand value and use brand positioning to build a mega-brand
  • The brand worth the most in the entire world is Alphabet-better known as Google, and it`s worth $286 billion.
  • It takes 5 to 7 impressions to produce a fragment of brand awareness.
  • It takes just 10 seconds for people to form an impression of your brand.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alexey Cherkasov

Alexey Cherkasov

Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.