Recovering Customer Loyalty

8 Steps Formula

1. Thank you

Janelle Barlow and Claus Moller advise to follow the seven steps in response to written complaints

1. Thank, explain, and apologize.

4 Principles of a Complaint Friendly Policy

1) remember that the most important thing is a dissatisfied customer

Complaint Friendly Company

1. Create an implementation team and prepare it in advance



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Alexey Cherkasov

Alexey Cherkasov


Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.