PEST Analysis

Key factors of PEST analysis

P (Political)

E (Economical)

S (Sociocultural)

  • Change in demographic status
  • The level of education of the population, including the level of qualification of personnel
  • Features of mentality, important cultural values
  • Change in social strata of the population
  • Changing tastes and preferences of the audience, established myths and prejudices

T (Technological)

  • Possible changes in key technologies used in the market
  • The impact of mobile technology on market development
  • Innovations in information technology, allowing to compete more effectively in the market

Other PEST Analysis Options

Other options for PEST analysis:



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