Minto Pyramid — Marketing Psycho

  • the vertical relationship between paragraphs and subparagraphs allows for a dialogue in the form of questions and answers.
  • the horizontal relationship within a group of subparagraphs — all ideas should be logical, that is, presented in the form of either inductive or deductive reasoning. The deduction method helps to group ideas consistently. This means that the first idea describes the general situation, the second clarifies the thought, and the third concludes, logically following from the first two. The induction reasoning helps to group ideas that, on the contrary, do not follow from each other, but are represented by each in itself and can be combined by one plural noun.
  • the introductory flow in the story form is a question to which the rest of the document answers. The structure of the introductory part: Situation — Complication — Question-Answer.

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Alexey Cherkasov

Alexey Cherkasov

7 Followers

Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.