Minto Pyramid — Marketing Psycho

  • the vertical relationship between paragraphs and subparagraphs allows for a dialogue in the form of questions and answers.
  • the horizontal relationship within a group of subparagraphs — all ideas should be logical, that is, presented in the form of either inductive or deductive reasoning. The deduction method helps to group ideas consistently. This means that the first idea describes the general situation, the second clarifies the thought, and the third concludes, logically following from the first two. The induction reasoning helps to group ideas that, on the contrary, do not follow from each other, but are represented by each in itself and can be combined by one plural noun.
  • the introductory flow in the story form is a question to which the rest of the document answers. The structure of the introductory part: Situation — Complication — Question-Answer.

--

--

--

Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Design jargons: an interview with Sagi Shrieber, from Hacking UI

Why UX portfolios is a bad thing

Redesigning Vokraf — Online Learning Website

Typography Series (Part — 1) — Terminology every frontend developer should know

Storytelling with UX Case Studies

The Salary of UX Professionals

Redefining Transportation Experiences with 99P Labs

Reflection on 2020 as a service designer: Leading with empathy for everyone

Check In Mental Health GIF By YouTube via Giphy

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Alexey Cherkasov

Alexey Cherkasov

Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.

More from Medium

A Look Back on the 3rd week of April in 2022 (4/18–4/24)

Quickies S1E1 — John Muffencamp

A page from maa’s recipe book

An Uninvited Houseguest