Digital Marketing Statistics. Q3–4 2019
In October 2019 I shared with you the fascinating digital marketing data for Q1–2 2019. And today I want to close the last year with additional portion of various marketing statistics from around the world including social media marketing data, mobile internet use data, e-mail marketing data etc.
This marketing information should help you to plan and make the right choices for your marketing activities in 2020, and even in 2021. Based on this marketing statistics you can prepare your campaign more carefully and expect better results.
As you can see the global number of internet and mobile users continues to grow meaning that you have to adapt your content for mobile devices. Your marketing message has to be convenient to get, read, understand, digest and call to action.
Use of voice search and commands is huge. This is what will be developing in the world of digital marketing in the next several years giving the users incredible sci-fi experience of web surfing, e-commerce, communication, using home appliances, driving cars etc. Couple of decades ago this was possible only in the movies, today it is becoming reality.
Social media is still a very powerful marketing tool gaining more and more users annually. Moreover there are tens of the new social media platforms launching every year winning new audience with a lot of marketing and advertising opportunities. So far Facebook is historically number one in this list. And you have to use it for your company and product promotion. This is a great marketing tool for both B2C and B2B. Speaking of B2B you have a huge business audience in LinkedIn waiting for you and your offer. Never underestimate the power of social media marketing. It has been and still is one of the most effective branding tools available nowadays.
The average click-through rate (CTR) across all industries last year was 2.5%. While the Financial Services industry was a little below-average in its open rates last year, it came out right on average when it came to click-throughs. While the average CTR for Financial Services brands didn’t vary too much during the week, Saturday was the low day, at 2.4%.
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the rise, per recent research from the University of Massachusetts Dartmouth’s Center for Marketing Research.
LinkedIn may be a professional social network typically associated with recruiting. But marketers of all stripes have increasingly been viewing it as a valuable marketing channel. Indeed, the latest forecast from eMarketer estimates that by 2021 more than half of all US marketers will be using the platform.
TikTok’s US user base will grow 21.9% this year to 45.4 million people. By 2021, it will surpass 50 million (52.2 million). This must be the fastest growing social media platform at the moment and you cannot ignore that. Be prepared to use all your marketing strength in TikTok in the coming months.
So these are basically the most interesting facts and figures of digital marketing statistics in 2019. It’s up to you how to use it, but you need to be very attentive to what is happening in the digital world. This is very fast growing, fast developing, and fast to outpass you and your marketing team if you do not follow it. Tune in!