1-Page Marketing Plan

The author divides this process into three stages

Before — Prospect

My target market

My message to my target market

The media I will use to reach my target market

During — Lead

My lead capture system

My lead nurturing system

My sales conversion strategy

After — Customer

How I deliver a world-class experience

How I increase the customer lifetime value

  • Price increase. If you position yourself correctly and leave a great impression on the customer after communication, purchase, service, most customers will calmly accept the increase in price.
  • Upselling-an offer of related products or services to the main purchase. The author advises to apply the principle of contrast to upselling, i.e. you need to offer something inexpensive to the purchased product.
  • Conversion of a customer to a different price category means offering existing customers more expensive products and services. Customers often get used to certain products and services, although they can afford more expensive purchases.
  • Increasing the frequency of sales. You need to remind your customers about yourself. You can send information about new products and promotions once a month by e-mail or by mail. It will help you increase additional profits.
  • Restart of relations with old customers. Select from the database the names of those who have not made a purchase for a long time and send them a gift card or coupon. If customers do not return, find out why they do not return, try to fix the errors.

How I orchestrate and stimulate referrals

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Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.

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Alexey Cherkasov

Alexey Cherkasov

Marketing and sales professional with over 10years experience in b2b industry of power electronics and power semiconductors.

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